International Business Promotion Research Paper

International Business Promotion - Research Paper Example Reliance on websites for health information has grown steadily given the increase in international trade. Different hospitals have employed different strategies when developing their websites to meet the needs of their clients. Texas hospital website has two distinct sections, patients and families section and a section for the health professional (Texas Children’s Hospital, 2012). The website carries popup messages where the purpose of the hospital is described as ‘to heal the child’. Moreover, the pop up messages advertise the services offered by the hospital and describe its commitment to superior services ‘now delivering miracles’. The websites give a guarantee to the clients that its specialists are always advancing their pediatric care daily to ensure their services are up-to-date to emerging medical concerns. On Texas Children Hospital website, patients can find a specific doctor, view their professional qualifications and book an appointment ( Texas Children’s Hospital, 2012). Moreover, customers can view all the departments or services offered and the time one can assess such services. Additionally, the specific location of such services well described and the professionals working in that department. This gives assurance to the customers that they receive quality services from accredited care givers. Given that previous health record is important for future visits to Texas Children Hospital or another hospital. Texas Children’s Hospital has an account for parents to access the health record of the children. Stanford Hospitals and Clinics have developed a website to serve its international customers. Under the international medical services section, Stanford Hospital describes that it offers superior services to its customers pointing out that patients from different parts of the world travel to the hospital annually (Stanford Hospitals and Clinics, 2012). This is a strategy to give confidence to a patient in a dilemma either to go treatment at Stanford or seek treatment in their local country where the hospital assures them that it is worthwhile to make a trip to Stanford Hospital. The hospital promises its international visitors individualized care that is able to meet the needs of the patients and their families before and after treatment. The hospital has a personal patient coordinator who in addition to arranging for a patient’s visit to the hospital organizes for their stay at in San Francisco Bay Area (Stanford Hospitals and Clinics, 2012). This demonstrates a commitment to customer service. The hospital website outlines the services offered by hospital including identifying a specific doctor to meet the medical needs of the patients and interpretation of languages which is a strategy to ensure that some patients do not feel left out. To ensure that patients prepare themselves for the visit, they are given an estimate of their medical bills. Patients can book for appoint ments online thereby reducing time wastage when travelling for treatment. At Phuket International Hospital, offering services to patients from diverse backgrounds has led the hospital employ international staff. At this hospital, the management recognized importance of effective diagnosis and, therefore, language barrier is dealt with by ensuring that the employees speaking a variety of languages. The hospital helps its patients make insurance claims and liaises with the embassy,

Innovation and Entrepreneurship Specialism Essay

Innovation and Entrepreneurship Specialism - Essay Example But the company holds over 60,000 products ranging from adhesive tapes to office stationary. The company is built around the chemical technology of coating and bonding (Strebel, 1987). Other mentionable items include equipment for traffic and safety signs, medical supplies, magnetic tapes and CDs. Their strategy of applying adhesive coating technologies to products has remained lucrative throughout their corporate history (Grant, 1991). The company also manufactures electrical equipment. The reason behind this success in innovation is its effective knowledge management system (Cavusgil, Calantone and Zhao, 2003). In the beginning, the company pursued a policy where the top management informally encouraged innovation but during later years the company formalized its innovation policy. It has built a culture based around innovation. Impressive financial success allows the company to maintain its innovation policy. Looking at 3Ms history it appears that their research and development culture is composed of elements that have not been modified in the companys 90 year history, but still the company is recognized for environmental leadership (Mitsch, 1992). 3M started its operations by selling sandpaper of inferior quality. It was quite an art to sell such a product. The company achieved this by getting closer to their clientele. They pursued a policy of relationship building with the customers. They demonstrated to the workmen how they could use this product. It was an example of relationship selling. This strategy taught the company a valuable lesson to get close with the customers and get to know their exact needs. Building such a relationship with the customers also gave the company an advantage where they could realize other market opportunities. The company apprehended early on that they could not simply compete based on price. The company identified certain niches that they could capitalize on. The first product they focused on was Three-M-Iteâ„ ¢